Alémais hosted its Resort 2027 runway show in Menorca, partnering with ShopMy to bring a group of influencers on a brand trip leading up to the show. Between the destination, content, and runway access, it felt like a thoughtful way to immerse creators in the world of the brand.
Byrdie Golf hosted a brand trip in Sea Island, Georgia with golf lessons, pickleball, cocktail hours, pool days, and more.
To celebrate its latest summer collection, J.Crew launched another influencer campaign, this time centered around the Lilac Block Scarf Dress. They are continuing to lean into their single hero product strategy.
Ralph Lauren invited its influencer community to its New York flagship to celebrate the Ralph Lauren Home x Cabana Magazine collaboration. One thing Ralph Lauren does so well is make guests feel like they’re stepping into the brand’s lifestyle. While the event centered around home, attendees were dressed head-to-toe in Ralph Lauren, reinforcing the brand’s world-building approach.
To celebrate the Longchamp x Jeremy Scott collaboration, Longchamp hosted a cocktail party followed by a breakfast with its influencer community the next morning. Over the past year, it feels like the brand has increasingly prioritized influencers within its broader marketing strategy.
Reformation was announced as the partner for Courtney Grow’s new collection launching tomorrow, June 1. To showcase the collection ahead of launch, Courtney and her friends headed to Sicily for a Ref in Residence trip. It was a smart way to show the pieces in real-life scenarios, demonstrating how they can be styled throughout a summer vacation. Courtney released early access to shop through her Substack! I already bought the beaded sandals and satin sandals…
Savette celebrated the brand's fifth anniversary in New York with their community.
Sadie Loving x Eddy launched a collection with a celebration in Charleston, where guests arrived dressed in pieces from the collaboration.
Chanel invited their Los Angeles community to preview the Academy Museum of Motion Pictures' landmark exhibition, Marilyn Monroe: Hollywood Icon.
DSW moved quickly on a partnership with Ciara Mille, creating a curated assortment of shoes for a “Girls’ Girls Summer.” The timing felt especially smart, landing between episodes of the Summer House reunion.
Staud celebrated its summer collection on the coast of Italy with influencer partners, from beach days in swimwear to dinners in ready-to-wear looks. The trip felt like a seamless extension of the campaign, bringing the collection to life in the exact environment it was designed for.
Other Things I Saw This Week: Livy Duncan x Ricki Beach Club announced collaboation launching on June 4th, Ivana Ramirez x FAÏA collection launches tomorrow, everyone from Alix Earle to Remi Bader to Bethenny Frankel walked the Sports Illustrated Swim Runway Show this week, Dolce Vita partnered with Molly Ford to host a Floral Workshop in Brooklyn, Maje x Blanca Miró launched a summer capsule and celebrated in Madrid, and Farm Rio partnered with Vicky Montanari on a Summer '26 Edit.
Things I’ve Been Influenced By: Still influenced by the paracord trend for summer and my favorite summer necklaces are officially on Shopbop!
It feels like the most successful creator activations right now are less about visibility and more about belonging. The strongest examples here gave creators a genuine role within the brand's world rather than treating them as a distribution channel.
I've just subscribed and would love to connect — always excited to find more people writing about the creator economy and brand strategy 🤍