Open Tabs #79

Week of 5/4: Influencer Happenings across the Internet

Meta of course had a table at the Met Gala, but Instagram also invited creators to a Met Gala watch party at The Mark Hotel, giving creators the opportunity to dress on theme and feel part of the night without actually being at the gala.

Fouquet’s invited influencers to their Paris hotel for a multi-night stay, capturing the experience across amenities, dining, service, and the city itself. While there were a few group meals, much of the trip felt organic, with creators choosing how to spend their time in and out of the hotel.

Mi Golondrina hosted a Cinco de Mayo party to celebrate its Summer in Blues collection and the brand’s first foray into menswear with the launch of guayaberas. They flew in Ali Sisto Daniel (the wildsauce by asd) and Becca Sisto, longtime supporters of the brand, and invited Dallas-based influencers to celebrate.

Dae celebrated the launch of its vanilla-scented styling cream over breakfast at L’Appartement 4F, bringing the scent to life through branded pastries, vanilla flavors, and florals by Molly Ford. Their styling wand is my go-to for flyaways and held my slicked-back bun through my whole wedding, so I’m a big fan!

I’ve always admired the way Ralph Lauren works with influencers, and I’m especially loving their summer campaign highlighting Polo Sport eyewear. The creative feels very true to the brand, especially with the red, blue, and yellow palette that ties back to their quintessential Polo summer aesthetic.

Spread the Jelly partnered with J. Crew on a Mother’s Day campaign featuring mothers and children dressed in new season J.Crew and Crewcuts. The brand also opened up a few first-come, first-served spots to the community.

Other Mother’s Day Campaigns I loved - Molly Baz for Gap, Michele Ouellet for Donni, Julia & Thomas Berolzheimer for Sezane, Reese Blutstein for Vince.

TWP partnered with Underwater Weaving (Baskets for Breakfast ) on an event in their New York store where guests made their own flower baskets and bud vases. I’ve loved seeing Underwater Weaving continue to pop up with different brands on community-driven events like this. There’s something special about everyone leaving with something personal and handmade.

Sofie Pavitt Face is partnering with key influencers in different markets to host community brand dinners. This week, Hannah Chody hosted a dinner in Austin with her influencer friends, bringing the brand into a local community in a thoughtful way.

Hermès invited influencers to its Autumn/Winter 2026 Objects Presentation, where creators captured content highlighting their favorite pieces, from makeup brush belts to the Kelly Cargo cover.

Other Things I’ve Seen This Week: Dolce Vita is partnering with Molly Ford on a ticketed floral workshop at the PORTA store in Brooklyn, Anthropologie hosted Mother’s Day event in Dallas, Perelel Health Health and Maman partnered on Mother’s Day events with creators across multiple locations, Erika Veurink’s EV Salon and Little Spoon partnered on an event for Mother’s Day, Summer Fridays has been seeding their reformulated ShadeDrops Mineral Milk Sunscreen, and Janie and Jack and Lilly Pulitzer partnered on a collection.

Things I’ve Been Influenced By: Alex DiCapo Patel and Ali LaBelle influenced me on this bag, and I have carried it everyday since it arrived this week.