Open Tabs #70
Week of 3/2: Influencer Happenings across the Internet
Last Sunday at the Screen Actors Guild Awards, Rhode teased its partnership with Sarah Pidgeon by doing her makeup for the ceremony. On Tuesday, Rhode officially launched its spring campaign starring Pidgeon, featuring new Pocket Blush shades, limited-time Peptide Lip Tint colors, and new phone cases. As the campaign rolled out, their community quickly joined in, sharing content across Instagram and TikTok unboxing the mailers and trying the new products. Thew new shades officially launch at 9am ET tomorrow 3/9.
Veronica Beard hosted their influencer community for a beach day in Palm Beach to celebrate their spring capsule with Thomas Lélu. Following the boat day, they continued the celebration at the Palm Beach store with custom painting on their handbags and the capsule creative displayed throughout the space.
Speaking of Veronica Beard, they also partnered with Shopbop on a kick-off party for Shopbop’s Charleston pop-up. There were oysters, brooch customization, branded cocktails, the cast of Southern Charm, and head-to-toe VB looks. The Shopbop pop-up is open in Charleston through March 15 on King Street.
COVERGIRL partnered with Paige DeSorbo for the first time to promote the Clean Fresh Jammy Lip Sleeping Mask. When I asked the COVERGIRL team how the partnership came to life, they shared the following from Paige:
Anyone who knows me knows my nighttime routine is non-negotiable. I treat going to bed like it’s an event. Partnering with COVERGIRL on the Clean Fresh Jammy Lip Sleeping Mask just made sense because it’s the kind of extra step that actually pays off. The formula is rich and cushiony, so I wake up with lips that feel smooth, soft, and completely restored, which we love. — Paige DeSorbo
Many influencers were in Paris this week for Paris Fashion Week. While I didn’t keep tabs as closely as I did during NYFW, I kept seeing content from Polo Ralph Lauren’s preview with influencers dressed head-to-toe in Polo layers.
I also saw plenty of content from the Stella McCartney show, with GRWM moments from creators like Lilly Sisto taking their audiences along to the shows.
New tennis brand Courting partnered with Whitney Port on the brand’s debut capsule. To celebrate the launch, they hosted influencers in Palm Springs during the Indian Wells tournament.
Speaking of Indian Wells, I went to the BNP Paribas Open for the first time this past weekend. Something I continue to notice at tennis tournaments is that the moment players win, they change into a new shirt or jacket and put on their Rolex for the post-match interview. I love this addition to their contracts, making sure the watch gets airtime during the broadcast. I first noticed it during the US Open after Aryna Sabalenka played, and then saw Carlos Alcaraz do the same yesterday (also loved his yellow Nike look).
Last month Graza announced its new mayo line, and this week they partnered with Regina’s Grocery to send their creator community a lunchbox filled with the mayo and aioli line alongside a fresh sandwich.
Stetson and THE GREAT. partnered on a limited-edition collection featuring hats, boots, and apparel inspired by the spirit of the American West. To celebrate, they invited their VIP and influencer community to Marvito, an elevated honky-tonk in Hollywood. Need the blue foral cowboy boots!!
Amazon hosted an influencer trip in Sydney to highlight creators’ favorite spring and summer beauty and fashion products. Throughout the trip, influencers consistently updated their Amazon storefronts with the looks and products they were wearing and sharing in real time.
Other Things I Saw This Week: Love the Tory Stories series on Tory Burch’s ( What Should I Wear?) Instagram featuring members of their community, ILIA Beauty kicked off a pop-up in Los Angeles to celebrate the launch of their Skin Blur Serum Concealer with their influencer community, Moda Operandi partnered with stylist Emma Jade Morrison on an edit, and Supergoop! was announced as the official sunscreen of the PGA Tour.
Things I’ve Been Influenced by this Week: Have been saving so many beach recs from Courtney for a few upcoming trips. Love this bag, this top, and this swimsuit.
What I wouldn't do to be one of those RL ladies...
Brooch customization rufkmmmmmm