Open Tabs #36
Week of 6/30: Influencer Happenings across the Internet
Sézane continues to host influencers at their pop-up in East Hampton. I love how they create custom totes tailored to each location they pop up in or to the hotels they partner with. Their green Hamptons tote is all over their tagged photos. Last month, I stayed at a Fontenille Hotel in Menorca, and each room had a yellow striped Sézane tote that we carried everywhere—from beach to beach. While branded totes can feel overdone, it’s a smart move when it feels intentional, especially in destination-specific settings.
Influencers from Alix Earle to Melissa Wood were invited on the new Ritz Carlton Yacht which typically costs anywhere from $12,000 to $60,000+ per person. I would still much rather stay at a Ritz on land.
DÔEN partnered with Hannah Neeleman of Ballerina Farm, and DÔEN’s audience was quick to leave negative comments on the partnership. I’m so surprised they didn’t have her post the reel on her Instagram v repurposing as UGC on their owned Instagram knowing the potential backlash.
Influencers were spotted at both the Marc Jacobs and Dior fashion shows. It was
who first pointed out to me that Dior flew out BookTok influencers for their show. I love that Dior is leaning further into its Dior Book Tote Club concept—bringing the theme to life by inviting creators who are avid readers.
I’ve always loved seeing how Ralph Lauren shows up at tennis tournaments. Their Wimbledon partnerships tend to feel more celebrity-driven, while their US Open presence leans more into influencer collaborations. I did see a mix of content from Sara Walker, Andrea Love, and Tim Schaeker. Excited to see who else they partner with throughout Wimbledon!
Speaking of Wimbeldon, loved this video from Morgan Riddle! Go Fritz!
Things I’ve been influenced by: Immediately added this bag to my wishlist, as soon as Olympia Gayot posted it!