Open Tabs #27
Week of 4/21: Influencer Happenings across the Internet
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This is the second week in a row Ralph Lauren is mentioned at the top of Open Tabs. Their Polo Fragrance Brand hosted Camp Polo with male influencers for a weekend of baseball, archery, hiking, workouts and dinners. The goal of the trip must have been content creation. They were able to find a way to include the fragrance bottle in almost every shot…
Saie x Rocky’s Matcha teamed up to launch a limited-edition set featuring “two simple essentials designed to elevate your daily routine.” Sip a cup of matcha while applying Saie’s Glowy Super Gel for an effortless ritual to kickstart your morning. The collab might have seemed like a stretch at first, but both influencers and fans were all in. It’s already sold out.
Citizens of Humanity x Argent created a capsule, Good Work, and hosted an event at Jean’s to celebrate the launch ahead of Earth Day. They partnered with influencers like Mimi Nguyen, Christina Grasso, Lindsay Weiss, Maryah Ananda, Bailey Taylor, and Coco Schiffer.
Oscar de la Renta sponsored the Save Venice Ball and dressed the following influencers:
, , Dorothy Wang, Mary Leest, Sai de Silva, Quincy Morgan, Lily Sisto, and Becca Bloom (queen of #richtok).
A few influencer x brand collabs launching on May 1st:
Natalie Simkins x HerStory x Lorna Murray on a hat collection
- x Mercules on a bag collection
Other things I saw this week: Barbour sponsored the Sunday Roast at Jean’s, Alix Earle was invited to speak to students at Harvard Business School, Big Night hosted a party for the reopening of their Greenpoint store in partnership with Shop My, Shopbop hosted a popup in Miami the past two weeks with brands like Auga Bendita, Hunza G, Cara Cara, Simon Miller, La Maregold x
and Skin by Ella Rose, and hosted a community event with Rothy’s at their Nolita store.Things I’ve been influenced by this week: I was originally influenced a few months ago to buy Heaven Mayhem’s Baby Knot Earrings after seeing them on my friend
, and after meeting the founder, Pia Mance at an event this week, I’ve added the Julia Necklace and Real Fine Studio Studs to my wishlist.
wow v honored to see argent in this line up 🙌🏼
the saie x rocky's matcha was made specifically for me i think....