Open Tabs #16

Week of 2/3: Influencer Happenings across the Internet

Influencers at NYFW Part 1

• Marc Jacobs kicked off the week and the theme of The Real Housewives being in attendance: Sai de Silva, Ubah Hassan, Nara Smith, Charlotte Groeneveld, Ella Grace Mendelsohn, Izzi, Meredith Duxbury, Olivia Ponton

• Jimmy Choo hosted multiple events from breakfast to dinner: Lilly Sisto, Ella Grace Mendelsohn, Brigette Pheloung, Sara Walker

• Mentioned Aligne’s lunch at Copenhagen Fashion Week in last week’s Open Tabs. They also popped up to host a dinner at NYFW: Danielle Bernstein, Jess Graves, Arielle Charnas, Tara Moni, Sydney Silverman, Charlotte Groeneveld, Paloma Meehan, Laura Jung, Jalil, Johnson

• Stella McCartney x Adidas: Leah Kateb, Tinx, OliviaDuncan, Davis Burleson, Ella Emhoff, Ella McFadin, Bailey Taylor, Lilly Sisto

• Prada: Pierce Abernathy, Lilly Sisto, Sara Walker, Davis Burleson, Lindsay Vrckovnik, Izzi, Olivia Ponton

• Edie Parker won fashion week with Countess Luann performing

• Speaking of NY Housewives, Dorinda DJing The Cut party is iconic

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• Madewell’s Spring 2025 Gallery Party

• Tommy Hilfiger at Madison Square Garden

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• Sperry x EV Salon for a beading night hosted by Erika Veurink

• Harling Ross co-hosted Rothy’s Spring Collection Preview at their 5th Ave Store with her friends

Beauty events surrounding NYFW

• Arrae invited influencers to the Mercer Hotel to book a treatment at their wellness suite

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• InnBeauty Project launched their campaign featuring makeup artist + creator, Kelli Anne Sewell, Cosmo Beauty Editor, Julee Wilson and lifestyle influencer, Caroline Baudino. They hosted influencers at the launch party

• Sofie Pavitt Face launched a new moisturizer and hosted a breakfast at Russ & Daughters

• YSE Beauty x Freda Salvador co-hosted an event at Le Dive

• Laura Mercier opened a cafe pop up and hosted influencers for dinner ahead of the launch. The branding reminds me of Versed’s cafe a few years ago.

Free People hosted influencers at Othership to focus on their swimwear line

Dior D-Journey bag is the new Saddle Bag

Movie Nights/Sleepover style events have been a continued theme for brand’s Valentine’s events:

• DSW

  

• Rare Beauty x Lolavie

Mentioned the trending Wellness Clubs in Open Tabs #14. Bondi Boost co-hosted an event with Hally and her friends at Solidcore.

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Kylie Cosmetics’s mailer was in collaboration with See’s Candies to launch their Toasted Marshmallow Lip Butter. Know it wasn’t actually a collab with See’s Candies, but do you think they got the idea from Saie’s lipliner candy campaign?

Influencers at Super Bowl events *this is going out ahead of the game, so I’m sure there’s more to include next week*

• Travis and Jason Kelce’s podcast, New Heights hosted an event in partnership with Wondery x Reese’s in New Orleans

• QC hosted the QC Bowl Green Carpet ahead of Bode’s fashion show - influencers who attended: Alix Earle, Benny Drama, Dixie D’Amelio, Taylor Hill

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Things I’ve been influenced by this week: Does anyone know if this Polo mockneck sweatshirt really exists or was it just for the styling? Need it.

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